LO2: Task a.) Proposal

a.) Aims and Objectives
The purpose of the ADRIFT campaign is to promote the game and make more people aware of the date of its release. Raindrop Studios want to get as many people to buy their new game as possible, which they will do by making the advert as entertaining as possible and showing the most exciting gameplay. They used lots of famous actors and popular characters from renowned game titles in order to catch the viewers attention and make them more likely to want to purchase the product by the end of the television advert.

b.) Target Audience 
This advertising campaign will have a target audience of mostly males between the ages of of 15 and 40, however both males and females at a range of ages will play the game. he demographic will be gamers in the ABCD1 category, working class audiences that has can afford a gaming PC or console and a copy of the game.
 


d.) Campaign Message
The campaign tries to show the excitement of the game and show of in-game screenshots on the print advertisement and gameplay footage on the TV advert. Raindrop Studios wants the viewers to see the fast-paced action that they will be thrown into from the moment they play the game. The message of the campaign is that my new game will bring lots of new experiences for all sorts of gamers. The campaign informs its audience of what the game will be like, as well as its release date, what platforms it can be played on, the price and where that can purchase it from.

f.) Relevant Legal And Ethical Issues
My advertising campaign could break the law if I was to use third party material without gaining permission. I will need to sensure that I only use copyright free material, or contact the owner of the material to gain permission to use it. I will check any information or images that I use is uncopyrighted and ensure that I don't fabricate information about my game which is misleading or over-sells it. The campaign must not publish any content which could "deprave or corrupt" the reader, as this breaks the Obscene Publications Act of 1959 and 1964. I will avoid breaking the Obscene Publications Act by not publishing any violent, graphic or sexual content which could corrupt the minds of the viewer/reader, particularly younger people. Ethical issues could potentially arise within my advertisement, therefor I will not use any content which may be deemed offensive. Due to the nature of my game I will not be displaying any violence, graphic or sexual content anyway. Throughout my advertisements I will ensure that I don't publish any glorification of violence, graphic or sexual content. All of the content in my adverts will be suitable for an audience of all ages as I will only be including content from ADRIFT, which doesn't have any offensive content.

g.) Regulatory Bodies
The advertisement for ADRIFT will be appropriate to be displayed on television because it will not have any misleading or offensive material.  The advert sticks to the rules and regulations set by the ASA, as the campaign completely avoid the glorification of crime, drinking alcohol, participating in sexual activities or taking drugs. Raindrop Studios will make sure not to use any misleading information for the campaign by only providing the viewers and readers with true information about their new video game. I will ensure that I don't include any offensive material in order to stick to the regulations set by the ASA (Advertising Standards Authority.) All of the material that Raindrop Studios uses for the campaign would need to be copyrighted by them to ensure that nobdy else will use my content without permission from myself. Also, the ADRIFT and Raindrop Studios logo will need to be copyrighted so that I have proof the content I am using for my advertising campaigns is original material. Due to the regulations of Ofcom, if the advertisement was to have any "adult" content then it would have needed to be shown after watershed. However, the advertisement for ADRIFT completely avoids showing any adult content such as violence or death, which means that it would allow Raindrop Studios to show the advert at any time of the day, allowing for more flexability and the ability to reach larger audiences.