Copyright law is a legal concept, which provides the creator of orinial work exclusive rights to their work. It ernsures that other people or organisations are unable to steal their work or claim that it is their own. In order for other people to use their content they would need to gain permission directly from the original creator.
Easily pirated media
- TV
- Films
- Music
- Games
All advertisements must be truthful and are not allowed to mislead the viewer/reader in anyway. In many adverts this appears in the form of small print, as long as the information provided is accurate and correct then the company won't find themselves in trouble for false advertisement. Any actors in the TV advertisement must have agreed to take part by signing a release and consent agreement before filming or recording any audio.
In relation to copyright issues, all advertisements must be truthful,
this may come in the form of small print, but still must honest to
customers and buyers or the company could get in serious trouble for
false advertisement. In terms of my specific print-based advertisements,
they doesn't seem to be any form of terms and conditions. Actors in the
advertisements must have agreed to take part.
In order to make sure that my advertisements are able to be published on TV and as print-based advertisements I will need to ensure that I have permission to use all of the graphics which I use for the advertisement. I will also need to copyright the material which I create to ensure that my ideas and designs will always remain original and cannot be claimed by anyone else or used without my permission. Also, I will need to make sure that any actors in my TV advertisement have signed a release and consent agreement to show that they have agreed to be part of the advert and for it to be published. Regulatory bodies
The ASA have existed since T.V commercial broadcasting started in 1955 and was controlled by legislation. They are an independant regulator which monitors the advertising of all media within the UK. They have specific advertising codes which prevent advertisements which contain harmful, misleading or offensive advertisements from being published within the media.
The ASA ensure that all adverts which are shown on TV and in print-based advertisements are honest and reliable to ensure that the public isn't mislead in any way. The ASA's senior management team is in charge of deciding which advertisements have breached the advertising codes set by the ASA. The ASA work with independent experts and other regulators to ensure that they have the best standards possible for all adverts visible to the public.
In order to make sure that my advertisements are able to be published on TV and as print-based advertisements I will need to ensure that they have no harmful, misleading or offensive material.
My campaign will follow all of the rules set by Ofcom by ensuring that there will be no offensive material in the advertisement. If there was to be adult content in the advertisement then it would have had to be played after the watershed, which is not applicable for the purpose of this campaign. As the advertisement will be played throughout the day I will need to control the language used on the advert so that they aren't offended. When producing the advertisement I will need to make sure that I do not use any offensive language
This is the release and consent form that each of the employees working on the advertisements (TV or print-based ad) would need to sign.
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